(PDF) The Photographer’s Guide to Marketing and Self-Promotion

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    The Photographer’s Guide to Marketing and Self-Promotion
    by Maria Piscopo

    🔰 The Photographer’s Guide to Marketing and Self-Promotion ~ CLICK HERE 🔰

    • Language: english
    • ISBN: 9781581150964 (1581150962)
    • Release date: July 1, 2001
    • Author: Maria Piscopo
    • Publisher: Allworth Press
    • Genres: photography
    • Format: paperback, 208 pages

    About The Book

    A veteran photographer’s rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.

    «Piscopo’s book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, … are just a few of the other topics covered in this excellent manual.» —Popular Photography

    «As a veteran photographer’s rep, author Piscopo knows what she’s talking about… With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20.»â€”Studio Photography

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